Product design for Lagenhetsbyte

When I joined Lägenhetsbyte, the world’s fastest-growing online service for permanent peer-to-peer home exchange, the company was expanding rapidly across Sweden, Denmark, Germany, and the Netherlands. The challenge was clear: how do you scale a trusted, simple experience while addressing retention in a market where home swaps are rare, high-stakes decisions?

As Senior Lead Product Designer, I defined the product vision and roadmap, aligned our product team with stakeholder business goals. And by using customer behavioral and (Mixpanel, Hotjar, and interviews), I identified key friction points and turned them into opportunities for engagement. I also led a full redesign of both the web platform and native app, modernizing the experience to meet 2025 design trends and accessibility standards.

The result was a more inclusive, trustworthy, and scalable product that supported the company’s international growth.

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