Tripling the results
LD Snus wanted to take up the fight with the market leader Swedish match. At the time all of LD's major competition went for the high-end market. All the concept art surrounding snus was glossy, pompous and extremely masculine. The competition even disregarded it's swedish heritage with using english copy.
Our solution was to rebrand using the LD crest as a historical value aggregator with swedish descriptions and to make clear visual differences between the sub-brands we assigned a color to each one. LD's Share Of Market leader "VIT" also got a distinguishable white can.
The result? LD's total SoM tripled within months after the rebranding. Also there's been an significant change back to swedish copy across all competitors.