Design, movies and the occasional explosion

I somehow ended up getting the A- and B-roll introduction to the same industry.
In Los Angeles straight from the source. Surrounded by a lifetime of industry folklore, industry-related work you didn't know existed at a pace and scale that few designers ever get to see first hand. From work to surfing to brief meetings in the actual RoboCop boardroom.

And then back in Stockholm with River. A creative rocket launched from a foundation in movies, branching out fast. Creatives with hands in several cookie jars, unexpected alliances synergies and a first touch of digital osmosis. Award work, digital experimentation, and some of the first UX thinking to enter the world.

Most, but not all key art originates from Hollywood

Tasked with localization of name, and look armed with a jpg reference snapshot.

Left: The domestic translated poster. Right: A version of the A-Team poster that was didn't make it past the european approval-process. But I'm sure you'll agree, Mo' Explosion' would have been Mo' Bettah'!

Some nickelodeon-dvd work for dual-lingual regions of Canada.

Also did my share of Floating-heads-interpretations. Ended up licensing our work for all of Scandinavia.

Created the first poster for Award winning Babak Najafi that later went and directed Snabba Cash II.