Designing for the movies
Not all posters are designed in US. The following are some local variations created during my time @River
To describe this movie about a chinese dance-defector we integrated key art from alternate approved versions, i guess sometimes more is more. This poster was later licensed for all the scandinavian releases.
This is what you sometime can expect from title art produced in the americas. The top displays the approved title version and as you progress downwards you'll end up at our domesticalized art.
Left: The domestic translated poster. Right: A version of the A-Team poster that was didn't make it past the approval-dudes in the U.K. But I'm sure you'll agree, Moar explosions is better!
The first movie poster for Babak Najafi that later went and directed Snabba Cash II. When we started makeing the art for the film it literally didn't even have working title. True to our art we worked hard to let the melancholic mood of the film seep into the poster art, incorporating the main character and his mother describing their relation without a father figure in the house.