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Pandemic Launch for Elon

One of my clients: Elon, was rebranding and relaunching their online store at the height of the global pandemic. We'd tracked and researched the physical store traffic significant decrease, for most making the online storefront the primary interface for engaging with potential customers. Existing customers increasingly turned to Elon's online store for research and purchases, even scheduling in-store pickups. Elon's omnichannel approach fostered positive experiences on their website, leading to more in-store sales.

We achieved this by conducting nationwide quantitative studies to gain a deeper understanding of the requirements of the then-new everchanging situation that COVID-19 presented. The outcome of our workshop sessions with Elon, was a purpose-driven experience tailored to meet people's needs and requirements throughout the dark ages of the early 2020's. 

Result:
This customer-centric approach earned Elon the title of "most empathetic company" in their Nordic industry in 2020.
And multiple of new initiatives slated for the start of 2024 – that I can talk more about be request.


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