Tarkett E-commerce

Tarkett Group, a prominent player in both the flooring and sports surfaces industries, boasts a rich history spanning over 140 years. The company collaborates with leading flooring brands on a global scale and operates from 34 industrial sites. Employing a workforce of 12,000 individuals, Tarkett manages to sell an impressive 1.3 million square meters of flooring daily across more than 100 countries.

Like many other B2B companies venturing into the digital age and exploring innovative business models, Tarkett faced a common challenge. As they aimed to spearhead the digital transformation of the flooring industry, Tarkett set its sights on establishing a direct-to-consumer (D2C) e-commerce presence.

Through a holistic design approach and multiple rounds of user testing, we worked with Tarkett’s leadership and design teams to craft a new experience specifically for the D2C market. Over a year and a half relationship, we defined the strategy, crafted a digital visual identity, built a design system, and brought it all to life in time for a grand 2022 launch.

The result is a cohesive, headless e-commerce site uniquely differentiated and positioned towards D2C — without losing its B2B heritage.

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